When Paris-based dating app happn wanted to launch in the UK, we knew we had an exciting challenge on our hands. They had only , UK users, were rarely mentioned without reference to Tinder and were keen to set themselves apart in a competitive space. We launched a campaign that saw their UK user base grow to over 2 million in three years. Finding dates on your mobile was nothing new, but we knew happn had something special. With a team of data analysts in their arsenal, happn were perfectly placed to help Brits find a connection. We suggested the appointment of a Head of Trends at Happn, who we positioned as a leading relationship expert for media commentary. PHA brought together a great team of pro-active professionals who, in the case of Happn, have demonstrated their ability to raise brand awareness and strengthen our positioning in a highly efficient manner over the past 3 years. Most importantly, they now have over 2 million British users, a far cry from the , they started with. Covid Communications Strategy.
Dating app happn appoints Frank PR
Swipe right. A term that meant literally nothing 10 years ago, but today comes loaded with the hope of finding love, or at least a decent date for Thursday night it’s the new Friday. But have you ever wondered how the smiling faces on your dating app made it to your feed?
Happn is the latest of those apps with the tag line ‘find the people you’ve After a month of testing the app I am ready to share 4 of my app dating stories with.
Goodbye Tinder. Join my happn-ing adventure! Jia Wen Chye. Founded by French entrepreneur Didier Rappaport, Happn is a free location-based dating app that aims to connect people who have crossed paths in real life. As you come across other Happn users in real life, the profiles of those who meet your gender and age preferences turn up on your timeline. You also get to see how often you run into other users, and the general location of your last encounter.
Released in , Happn boasts approximately 6. While it seems lesser-known in Singapore compared to other dating apps such as Tinder, OkCupid and Coffee Meets Bagel, it actually has a sizeable number of users here. To gauge its popularity in Singapore, I set my preferences to see and be seen by both genders, aged 18 to above Within 2 weeks, I accumulated more than 1, profiles on my timeline! To my surprise, I got a match rather quickly. We went about deciding on a place to meet anyway.
happn increases post install engagement by 18.2% using in-app event optimization
But how do we navigate the glut of options available to help us find love? With about 25 million people in the US alone thought to have regularly used dating apps this year, the sea is stocked with fish aplenty — so should we Bumble, Tinder, Happn or perhaps Grindr our way to success? What is it? The most popular and enduring of the first wave of dating apps, Tinder was founded in as a way to help US students meet each other ; in other words, a social network for friendship as well as dating.
We’ve all accidentally liked someone on a dating app, and it’s always then awkward if they then message you to try and start a chat. This is the story of how.
The city of lights. The city of love. Who knows, indeed. The app takes the meet-cute moments online, letting an entire generation of lovelorn singles connect with people the way they know best — online. Success stories abound. And Rappaport has been invited to his fair share of happn weddings. As romantic as the premise is, the world of dating apps is notoriously competitive. Tinder recently announced that it has over 50 million users, 10 million of which use the app every day.
Newly single? A beginner’s guide to the best dating apps
Using Braze, the dating app Happn was able to reinvent their email collection strategy and improve email deliverability. Happn thinks modern dating is missing a little serendipity. Their 85 million users agree. To help enable more real world connections among their many users, Happn switched to Braze to develop healthy, cross-channel engagement campaigns. Their first challenge: Improving email deliverability. Because users can sign up with Facebook, which is sometimes linked to invalid or outdated email addresses, Happn initially struggled with high bounce rates and low open rates in their email marketing program.
Dating in the Netherlands How to Make It Happn. Dear readers, please have your tissues ready as I’m about to tell you a sad story. Once upon a time, there was.
By Tim Collins For Mailonline. It may sound like a stalkers dream come true, but dating app Happn is adding a new feature that will let potential love matches revisit your past movements. If they are also a user of the popular dating app, which matches people through their device’s geolocation, their profile will appear on the new map tool roughly at that spot – but only if they ‘crushed’ on you too. However, some may find the idea of strangers tracing their movements, albeit to a radius of feet metres , more than a little creepy.
It may sound like a stalkers dream come true but dating app Happn is adding a new feature that will let potential love matches revisit your past movements. Starting next month, you will be able to retrace your steps to try and find lost love connections. Happn was launched in Paris by tech-entrepreneur Didier Rappaport before being brought to the UK that same year with a global rollout following shortly after.
If they are are also users of the app, their profile will appear on the other person’s timeline. It offers users the chance to strike up a conversation, as well as mark themselves available for a variety of activities. All Happners you have crossed paths with over the past seven days at this spot will then appear. It offers your the chance to strike up a conversation, as well as mark yourself available for a variety of activities. The new mapping feature will use exactly the same geolocation data that happn use already to help individuals scroll through their timeline.
A ll Happners you have crossed paths with over the past seven days at this spot will then appear.
You see this beautiful person who is about to leave, and you get a warm fuzzy feeling. Until now, the only thing you could do was maybe post something in the missed connections section of Craigslist or the local equivalent. But a French startup is about to change that. It works like Highlight , but for dating. The app is quite addictive and a significant portion of the user base is opening it every day — sometimes multiple times a day.
Happn dating stories – Find a woman in my area! Free to join to find a woman and meet a man online who is single and hunt for you. Men looking for a man.
Online dating seems as old-fashioned as the days when we used to send love letters or call a potential love interest on the phone. Today everyone seems to be downloading dating apps on their phones. It does exactly what it says, helps you connect with other singles within a m radius. Dating is hard and London is certainly a hard city to date in. People are constantly moving in and moving out of the city. While Tinder felt more like an app for quick hookups, Happn appears to be for those who are interested in something more than that.
Telling the truth about SME life today
She will be tasked with stakeholder relations, reputation management, crisis management, and internal communications. Debney joined after almost five years with the Virgin Airways organisation, with the bulk of her tenure running PR for Virgin Australia, including its inaugural flight to Japan from Brisbane. PR family. Highly effective and motivated publicists reflect our agency culture, and Kieran is the epitome of this. Follow Debney on LinkedIn.
happn is the first mobile dating app to use real-time geolocation to help you discover people you’ve crossed paths with in real life.
But in a true case of you never know till it happens to you, this is exactly what happened to Emily. The couple met when they both logged into online dating app Happn on their daily commute from Putney station in London one morning in May. The app then uses GPS tracking to find them a list of people near them also using the app. The first date saw Emily and James staying up till 3am chatting.
As you can see they were both sold. James said by that September he knew he was going to propose. Emily attributes the speed of the courtship to the app itself. Determined not to settle, Emily spoke to friends who suggested Happn as it had a reputation for users who want a relationship rather than a good time. She says that as she knew herself the areas the app told her James frequented meant that she also immediately had things in common with him.
Then, by messaging him and viewing his profile, she was able to establish that he was on paper, at least everything she was looking for. So when they did meet up that groundwork was already done. Whereas Happn is a really efficient way to find people with common interests.
These are the 15 most-wanted singles in the UK, according to dating app Happn
Since its creation, happn has prioritized its client relationship and implemented its CRM strategy via 2 channels: mobile push and in-app notifications and email, supported by a social media strategy. Although social is the main method of engagement, email is no less important due to its ability to reach a significant portion of the membership base and the fact that it helps to build a real emotional attachment to the brand by capitalizing on the engagement and interaction with users. Thanks to Mailjet, happn has been able to expand their activity well beyond the borders of France, allowing users worldwide to benefit from their services.
The company does not intend to stop there; they expect to launch automated campaigns in and also to integrate dynamic variables into their messages in order to be more relevant by personalizing even further. We put these newsletters together using the design tools available in the Mailjet application, which are very easy to use. The design and organization of messages can be done in a few clicks.
I explored a lot of dating apps just to make the right decision on which one I should stick —sharing Happn (Category: Hook-up) (Since ).
July 9, Two weeks ago we introduced you to happn , an app which originally started in Paris and is now available all over Europe. We hope happn will help you find that someone you missed here in Berlin! Why did you choose to build happn? We started with a very simple observation: online dating is too far from reality. The online experience needs to reconcile with the spontaneity of real life, and to achieve this, we needed to create a mobile service that accompanies the users during the whole day.
It also answers a universal desire! The difference is very straightforward. On Tinder, you see a slideshow of random profiles that are between 2 and km away. You can just leave your phone in your pocket and when you get home at night, you can see the profiles of all the people you crossed paths with during the day. The app was launched first in Paris, in January